Meet the Team
The souls guiding the journey into the shadow.
Roberta Heath
Co-Owner | Chief Visionary Officer | Curator of Shadows
Roberta is the soul behind the Cabinet. As the Chief Visionary Officer, she blends her professional background with her artistic intuition to guide the heart of the business. With over 12 years of experience as a Licensed Marital and Family Therapist specializing in integrative trauma, parts work, and somatic healing, Roberta brings a grounded, clinical depth to the metaphysical experience.
She is also the creative force behind Twisted Thistle Fine Art, infusing her unique aesthetic into the brand’s identity. Roberta believes that healing is a lifestyle, not a destination. She hand-curates every item in the Cabinet to ensure it isn’t just a product, but a tool to help you find the medicine in your own shadow.
Jesse Heath
Co-Owner | Chief Operating Officer | Brand Technomancer
Jesse is the structural force that brings the vision to life. As Co-Owner and Chief Operating Officer, he serves as the business’s “Technomancer,” weaving together the digital and logistical threads that keep the Cabinet open. From the website architecture to global supplier relations, Jesse ensures that the magic reaches your doorstep on time and intact.
As Roberta’s partner in life and business for over two decades, Jesse is dedicated to building a platform where authenticity thrives. He manages the complex operational systems so that the community can focus entirely on their journey of reflection and healing.
Role: The Magician (Logistics & Operations)
Superpower: Turning big dreams into reality
Favorite Tool: The Ritual Apothecary Box
Favorite Books: The Body Keeps the Score by Bessel van der Kolk
Sun/Moon/Rising: [Insert if known, or delete]
Elleah Nettles
Social Media Maven | Community Spark
Elleah is the vibrant heartbeat of the Heath family and our online community. Outgoing and wonderfully vivacious, she brings an adventurous spirit and infectious laughter to everything she touches. As or social media lead, she connects with our coven members, sharing the magic of Persephone’s Cabinet with warmth and genuine care.
Role: The Messenger (Logistics & Operations)
Superpower: Turning big dreams into reality
Favorite Tool: The Ritual Apothecary Box
Favorite Books: The Body Keeps the Score by Bessel van der Kolk
Sun/Moon/Rising: [Insert if known, or delete]
Charlie Heath
Keeper of the Vault
Charlie is the silent engine that keeps the coven running smoothly. With a meticulous eye for detail, he manages our entire digital and physical inventory, ensuring that every ritual tool and book is accounted for. Charlie oversees the journey of your order from our shelves to your sanctuary, handling fulfillment with precision and care.
Role: The Steward (Order & Flow)
Superpower: Bringing order to chaos.
Favorite Tool: The Tarot Deck
Favorite Book: Thinking, Fast and Slow by Daniel Kahneman
Sun/Moon/Rising: [Insert if known, or delete]